Is Your Culture the Right Kind of Orange?

Orange paint.

Mixing red and yellow will work, but you might need more yellow than red. Not equal parts of both. Not to mention, the result will be quite different if you have cadmium yellow and alizarine crimson, as opposed to if you have lemon yellow and grumbacher red. If you want a bright orange then stick with lemon or lighter yellows and brighter reds (vermillion is red, but looks really orange). If you want a deeper orange then go with deep cadmium or hansa yellow and reds like scarlet. When it comes to “brights” vs. “darks,” think of adding “brightness" rather than white to create lighter colors (white mutes things, yellow can be a better brightener for red/orange hues). And for darks, consider adding blues and purples rather than black. The more reds and yellows you have, the more oranges you can make.

In the end, the hue of your orange doesn’t really matter to most people. But the one who cares can always tell if it's correct. Care is a derivative of passion, and passion is what makes the details matter. 

Find your passionate people (page 84), and consider handing the reigns to your culture over to them. They’ll be more likely to get it right.